‘Invest in Sharjah’ Takes to the Air
The ‘Invest in Sharjah’ brand is taking to the air following an agreement between Sharjah FDI Office (Invest in Sharjah) - the promotional arm of the Sharjah Investment and Development Authority (Shurooq) - and Air Arabia, the first and biggest low-cost airlines in MENA region. Air Arabia will place decals of the Invest in Sharjah logo on its planes and operational hubs across multiple destinations in three continents, including GCC countries, India, North Africa and Europe. The placement of the Invest in Sharjah logo on Air Arabia’s planes aims to raise awareness among investors about the importance of the brand, and Air Arabia’s major operational hubs across the MENA region. The agreement between Shurooq and Air Arabia enhances the collaboration that started two years ago when both sides signed an MoU. The agreement was formulated to promote business projects and brands that started operations in Sharjah and which aimed to expand their presence globally.